APPLYBOARD LOGO: GUIDELINES FOR PRESS AND MEDIA

Full guidelines and the latest files live on the ApplyBoard Media Kit page:
https://pages.applyboard.com/brand/media-kit/

For press inquiries and interviews, contact press@applyboard.com

THE LOGO
The ApplyBoard logo pairs our wordmark with the “smiling” grad cap emblem. Always use these original files, and never alter them in any way.

COLOUR
ApplyBoard Blue: HEX #1E6DEB, RGB 30 109 235, CMYK 80 59 0 0, PMS 285
- Blue logo: white or light backgrounds
- White logo: backgrounds as dark as, or darker than, ApplyBoard Blue
- On photos, pick whichever version offers the best contrast

WHICH LOGO TO USE
- Linear: our primary logo. Use it whenever possible.
- Portrait: use in moderation, when the space won’t fit the linear logo.
- Emblem: only where space is extremely limited, or as a second use once the full logo has already appeared (app icons, social media avatars, merchandise, and watermarks).

CLEAR SPACE AND MINIMUM SIZE
- Keep clear space around the logo equal to the width and height of the grad cap emblem. More is always better.
- Never reproduce the emblem smaller than 18px, 6.5 mm, or ¼″ wide, in any configuration.

DON’T
1. Change the proportions of the logo
2. Set the logo in other colours
3. Place the logo on low-contrast backgrounds
4. Rearrange the components of the logo
5. Type out the logo or change its typeface
6. Fill the logo with illustrations or photography
7. Add a drop shadow to the logo
8. Outline the logo
9. Add gradients to the logo

FILES
- SVG files scale to any size for web, print, and signage.
- PNG files have transparent backgrounds.
- “Stacked” in a file name means the portrait configuration.
